Tuesday, August 11, 2015 / by David Monroe
Developer plans 134-acre Forsyth project inspired by English and French cities
An Atlanta developer is planning a 134-acre project along Georgia 400 in Forsyth County with apartments, shops and a market built around a town green.
RocaPoint Partners, an affiliate of New York-based real estate development and investment firm Georgetown Co., says its project is “designed in the the tradition of the English and French garden cities, the neighborhood center, or complete community,” according to plans filed with Forsyth.
RocaPoint’s Phil Mayssaid the project could go before county commissioners later this month.
If the project shares some parallels with Avalon, the giant- mixed use development at Georgia 400 and Old Milton Parkway, it’s not by accident.
RocaPoint hired the same master planner, Lew Oliver. Avalon, developed by North American Properties — the same company involved in Midtown's Atlantic Station and new apartments on the city’s Beltline — brought those intown development concepts to the suburbs.
RocaPoint says its planned project at Georgia 400, McFarland Parkway and Ronald Reagan Boulevard, “will advance smart growth in metropolitan Atlanta, “learning from and following the successes” of developments such as Avalon. Mays added, “Avalon proved there is a desire for a pedestrian-oriented mixed-use development in the suburbs.”
RocaPoint’s project, which it calls Parterre on Big Creek, will include 280 apartments and 150 age-restricted units marketed to adults 55 and over. There will also be 92 residential lots and 168 attached residential units. The more than 500,000-square-foot project would also include retail, office space and hotels, and it would link to the Big Creek Greenway, which cuts through the development.
It’s worth noting a decade ago the project might have been more “autocentric,” dotted with big-box retailers and single-family homes, Mays said.
“Forsyth is still a great single-family housing market, but we also believe the time has come and Forsyth is ready for this type of pedestrian-friendly mixed-use development,” he said.